Brand owners interest in digital printing - the need to think differently!

  • Wednesday / 24 October / 2018
  • 13:00-14:00
  • Location The Superbrand Stage


This session from HP will illustrate how and why consumers push brand owners to use new technologies, and how the package decoration will remain the connecting element between them. Digital printing by HP plays an active role in such connection, and keeps on evolving to serve this trend even more closely. The speech will also talk about some of the places that brand will need to revisit in their operations to fully enjoy these new possibilities.

Christian Menegon World wide business development director HP

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