How brands can design the lives we want to live

  • Thursday / 25 October / 2018
  • 14:00-15:00
  • Scene The Superbrand Stage

Description

Being a ‘Lifestyle brand’ has become the aspiration of many brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how can brands aim to create the desirable lifestyles of the future?

On the agenda is a presentation of our latest pearlfisher Mode report on the future of Lifestyle which identifies the three key cultural shifts which will shape the future of culture, consumers and brands from the next five years to the mid-century.

Participant
Jesper von Wieding Creative Director Pearlfisher

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