The first supermarket to eliminate plastics

  • Tuesday / 23 October / 2018
  • 13:35-13:50
  • Scene The Superbrand Stage

Description

In 2018 Iceland Foods announced that it would become the first supermarket to entirely eliminate plastics from its private label packaging. Ian shares the reasoning behind this bold move, and discusses the packaging development challenges the retailer now faces to replicate the functionalities of plastics – as well as some of the innovative materials Iceland is exploring.

Participant
Ian Schofield Own label and packaging manager Iceland Foods

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