Does it makes sense? Insights from consumer studies

  • Thursday / 25 October / 2018
  • 10:00-11:00
  • Location Scanpack Academy


Why does a surface feel pleasant to touch, and how is this connected to design and choice of materials? What constitutes good print quality, and what disrupts our impressions? How is packaging handled, and what problems do users encounter? We study how people see, feel, perceive and interact with packaging, graphic products, new materials. Based on the various functions of packaging, we present insights from different research studies. Learn how consumers experience and evaluate packaging, products and (new) material, and how attention and visual processing affect decision-making

Siv Lindberg Senior Research Associate RISE
Annika Lindström Research Associate RISE

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