Making plastics circular – Danone’s challenges and initiatives

  • Tuesday / 23 October / 2018
  • 13:20-13:35
  • Scene The Superbrand Stage

Description

In the context of the EU Plastics Strategy, proposed taxation of single-use plastics and broad consensus that urgent action is required on packaging waste in the environment, Philippe describes the multi-faceted challenges involved in aligning resource-efficient, functional packaging with the circular economy. He sets out some of the solutions considered and initiatives undertaken by Danone, including chemical recycling technology, adopting alternative packaging materials, and the concrete work underpinning commitments such as the Evian Pledge to become a 100% circular brand by 2025.

Participant
Philippe Diercxsens Packaging and environment manager Danone Waters

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