Packaging sustainability: Ambition 2030 and importance of partnerships

  • Tuesday / 23 October / 2018
  • 14:05-14:20
  • Scene The Superbrand Stage

Description

Having accomplished many of its 2020 sustainability goals ahead of schedule, P&G has this year released its new Ambition 2030. Gian talks about the implications for packaging and the challenges P&G will grapple with to make the necessary progress on packaging waste at the same time as minimising the overall environmental footprint of packaged products. He will introduce P&G’s collaborative strategy for identifying and developing new technologies. This includes tracer and digital watermarking for improved sorting being worked on within New Plastics Economy, opaque and difficult to recycle PET containers (including plastic aerosols) being worked within Petcore Europe, and other initiatives that will help the full packaging value chain and the brand owner meet the new set of objectives.

Participant
Gian De Belder Principal scientist – packaging R&D P&G

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