Tap into the subconscious shopper mind

  • Wednesday / 24 October / 2018
  • 10:30-11:00
  • Scene Speakers Stage

Description

95% of our thoughts, including purchase decisions, take place in our subconscious mind. Imagine if you as a marketer or brand owner could get direct and un-biased access to your consumers’ subconscious thoughts, in real-time. Learn about how to measure variables like stopping power, motivation index and purchase intent – while reducing the biases inherent when asking consumers about their opinion. Smurfit Kappa with partners generates vital insight to why shoppers prefer some products or packaging over others!

Participant
Lube Belokozovski Director Design & Innovation Smurfit Kappa

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Your first class ticket to packaging brilliance