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The Circular Economy Future - How to benefit from upstream innovation in the packaging industry
Annette will cover the why, what and how ‘upstream innovation’. Upstream innovation means tracing the problem to the roots and handling it there. Rather than dealing with a pile of waste, why don’t we spend our resources preventing it from being created in the first place? Upstream innovation requires a shift in mindset, beyond focusing on incremental packaging improvements. It is about rethinking how we get products and services to users without creating waste.
Annette Lendal
Co-founder Lab21st, Co-author Ellen MacArthur Foundation (2020) - Upstream Innovation
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