The wonderland of digital print

  • Thursday / 25 October / 2018
  • 10:15-11:00
  • Location The Superbrand Stage


Hadar leads the in-house creative at HP Indigo Division. She works with designers and pre-press experts who design and develop campaigns specifically for HP Indigo customers, to the benefit of millennial and Z generation marketing.


Exchanging design concepts and application ideas with print providers all over the world, Hadar is at the forefront of application development for digital print.
Among her creations is the HP SmartStream Mosaic variable design software, which is the graphic engine behind many brand campaigns such as Coca Cola Extraordinary, OREO holiday campaign and Amarula Save the Elephants Campaign.


Prior to joining HP Indigo, Hadar served as creative and production manager for leading high-tech companies such as Comverse and Telmap. Hadar lives in Israel and is married with three children.

Hadar Peled Vaissman Creative Manager HP Indigo Division

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