Advisory Board

The advisory board consists of representatives, primarily from companies that represent Scanpack’s target audience. Members contribute to providing deeper insights and knowledge about the packaging industry’s key issues so that Scanpack can offer the most inspiring, relevant, and up-to-date program possible.

Madelene Breiling
Head of Operations Development | Löfbergs
With over 17 years of experience in the packaging and FMCG industry, Madeleine has a true passion for development processes and bringing ideas to fruition. Since 2018, she has been working at Löfbergs, focusing on optimizing the distribution chain. Previously, Madeleine has worked in various business development roles, including positions at Orkla, The Packaging Arena, and BillerudKorsnäs.

Josephine Darlington
Program Manager | ASTER (Alliance for Sustainable E-commerce)

For several years, Josephine has actively contributed to the Swedish innovation system, primarily in the fields of digitization, logistics, and e-commerce. Since August 2021, she has been responsible for ASTER, a state-funded innovation program with a focus on transforming the Swedish e-commerce system to be efficient, competitive, and sustainable.

Karin Gustafsson
Packaging Engineering Manager | Volvo Cars

Throughout her entire career, Karin has worked with packaging, initially at Orkla Confectionery and Snacks as a Packaging Developer. Since 2017, she has been working at Volvo Cars, where she focuses on intelligent and sustainable packaging and logistics solutions to streamline the entire supply chain. Karin holds a degree in Packaging Design from Broby Grafiska.

Selime Kadir
Global Packaging Solutions Director | Oatly

Maja Kjellberg
Packaging Development Leader | IKEA

Maja has been working with packaging at IKEA since 2011. She is responsible for leading and implementing innovative and sustainable packaging strategies that align with IKEA's overall direction. Maja has studied packaging design at Broby Grafiska.

Pernilla Kulleborn
VD | Kulleborn & Stenström

Pernilla is the CEO of Kulleborn & Stenström, which manufactures consumer packaging in rigid plastic HDPE, PET, recycled, and bioplastic for the Scandinavian market. She has been working in the packaging industry since 1995 and holds a degree in business economics. Pernilla also participates as a representative for the board of the Nordic Bioplastics Association.

Mats Lennersten
Head of R&D Nordics | Intersnack Group GmbH & Co

Lena Nasr Alm
Packaging Development Specialist | PackDev LAB

Senior Consultant and owner of Pack Dev LAB, supporting companies by providing expertise and customized services in packaging. Lena is a passionate and experienced packaging developer with a keen interest in process efficiency and bridging the gap between technical and commercial areas.

Magnus Sidling
Head of sales | Evolabel

Throughout his entire career, Magnus has worked in international sales within the packaging industry. He is a board member of the Swedish Packaging Guild and actively contributes to leading the Scanstar competition. Additionally, Magnus serves as the Swedish board representative in the World Packaging Organisation.

Finn Tompuu
Educational Leader for Packaging Engineers | Yrkeshögskolan Älmhult kommun

Magnus Willén
Packaging Development Manager | Spendrups

With a long career within Spendrups and the last 10 years dedicated to packaging development, Magnus has experienced firsthand the increased focus and commitment surrounding packaging, both from within the company and from customers and consumers.