‘The new luxury’ – what does it mean and how does it affect the packaging industry?
The concept of luxury is being redefined, particularly by a younger affluent target group. They increasingly value technology and experiences at the expense of traditional luxury goods such as jewellery, watches and bags. What does this mean and what significance does it have for the packaging industry? We asked Pearlfisher’s Strategic Creative Director, who works with many clients in the premium segment, about his views on this.
Design agency forceMAJEURE, New York, about premium pack
In connection with the New York packaging show, Luxe Pack, Scanpack obtained an interview with Linda Tseng, Production Director at forceMAJEURE Design. We discussed the premium segment, trends and a real dream project.