In the transition to a circular society, packaging has become an area subject to new requirements and regulations, posing challenges for the industry. There is a clear need for more reusable and circular packaging solutions to meet requirements to reduce the climate footprint and to contribute to the circular economy.

As a contribution to this there is an ongoing Vinnova-funded project called "Enabling circular and bio-based packaging" with partners from different parts of the value chain. The goal of the project is to develop holistic solutions, i.e., technologies and business models, for biobased packaging to enable circular and biobased approaches along the value chain from choice of material, packaging design to handling and management of used packaging. The solutions, including technologies and business models, are developed through close collaborations with industrial actors along the value chain from material production, packaging design and converting, brand owners and end users, to recycling companies.

During this project reusable e-commerce packaging were developed, a box and a bag. These are tested and assessed through a field study. The study is carried out in the infrastructure of H&M and RE-ZIP and the seminar will be held together with representatives from both companies. The circular business model and how the iterative development process itself was carried out is described during the seminar as well as the prototypes.