Focus areas 2027
The packaging industry is facing significant challenges. This year’s focus areas on the Scanpack stages reflect some of the key factors and current trends influencing the industry and its future development.
Scanpack’s stage program is based on four focus areas: Innovation, Production, Materials and Design. Together, they reflect the development of tomorrow’s packaging solutions – where technology, function, business value and sustainable development go hand in hand.
Sustainability runs through all focus areas. From materials and design to innovation and production, the development of future packaging requires solutions that are resource-efficient, functional and competitive throughout the entire value chain.
Innovation
New technology is rapidly changing how packaging is developed, produced and used. At Scanpack, ideas and solutions come together to drive the industry forward – from smart packaging and digital printing technologies to AI-driven development and new business models.
Examples of content:
• Smart and connected packaging
• AI and digital tools in development and design
• Digital printing and new printing technologies
• Traceability and data-driven solutions
• Innovations that strengthen circular systems
Production
Efficient and flexible production is crucial for a competitive packaging industry. Automation, digitalisation and smart production systems create new opportunities to optimise flows, reduce resource waste and respond to a rapidly changing market.
Examples of content:
• Automation and robotics
• Digital printing and new printing technologies
• Flexible and scalable production
• Energy efficiency and resource optimisation
• Digital production flows
• Efficient and integrated packaging lines
Materials
Material development is central to the packaging solutions of the future. New materials, improved barriers and design for recycling create opportunities to combine functionality, protection and resource efficiency.
Examples of content:
• Fibre-based and bio-based materials
• Mono-materials and design for recycling
• Material innovation and barrier technology
• The future role of plastics in packaging
• Material choices in relation to circular systems
Design
Design determines how a package functions – from consumer experience and brand communication to logistics and recycling. Thoughtful design creates value throughout the entire life cycle.
Examples of content:
• Packaging as a brand carrier
• Design for e-commerce and new retail formats
• Consumer behaviour and user experience
• Minimalism and material-efficient design
• Interactive and digital packaging