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"Writing as a Tool for Design”
Perniclas Bedow has over twenty years of experience in the brand and packaging design industry. In his lecture ‘Writing as a Tool for Design,’ he takes you through his studio’s unique design process and explains the key to successful brand and packaging design.
‘Good design always has a strong narrative. If you rely solely on style, decision-making becomes irrational, and the longevity of the design becomes limited,’ says Perniclas Bedow.